Bank with us. Check out our new exhibit! Looking for one thing tasty for dinner? Stockholm’s tunnelbana (subway) would possibly as properly be a advertising and marketing company, as a result of it’s filled with ads. Good advertisements pose a query, make a requirement, or seize your consideration with a well-known face or flashy art work. This week we’ll research three several types of language used in Stockholm tunnelbana advertisements.
Stockholm is thought for having an excellent public transportation system. With around 900,000 passengers moving by bus, train, and boat each day, it’s no marvel that advertisers select this medium to get their message in entrance of individuals. Before we dig in – I ought to point out that I’m not affiliated with any of those corporations, neither is Transparent Language, however I DO work in advertising and marketing, so this publish is becoming.
Below, we’ll take a look at some examples of reklam (ads) utilizing statements, instructions, and questions. I took pictures inside the tunnelbanevagnar (metro automobiles) and på väggarna vid spåren och rulltrapporna (on the partitions subsequent to the tracks and escalators). All of those have been noticed at numerous stops in March of 2022. You’ll see insurance coverage corporations, supply providers, and organizations immediately addressing present occasions – like the struggle in Ukraine and the ongoing pandemic.
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1. Påståenden – Statements
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